Low Traffic Neighbourhoods; Campaigners Guide
Key learning points
5. Provide positive stories to local media
Local media can influence public opinion and decision makers, so it’s important to provide positive stories and to react to relevant articles with “below-the-line” comments.
This can be done using traditional methods of press releases and by cultivating relationships with local journalists, so they ask for opinions when writing pieces. Use of video and YouTube is a powerful way to give a platform to key supporters, telling the story in their own words. Be ready to counter negative stories in local media, social media and neighbourhood forums with positive stories and comments.
How we did it in Oxford
For inspiration, here are some extracts from articles in our local newspaper which CoHSAT members & supporters provided quotes for:
Before funding was announced from central govertnment, people such as local councillor John Saunders were promoting the idea of LTNs, with specific local examples – such as in this letter to the editor, headlined “Ending the misery on the worst rat-run in Oxford”: